The sixth in a continuing series on Holiday Conversion Tips
We’re on the road to Cyber Monday, when projections are for well over $1B in online sales. As email marketing campaigns ramp up, web businesses are looking for quick ways to ensure a higher conversion rate from emails to purchases. You can maximize your email conversions this season with this “quick holiday win” by Spring Metrics, perfect for easy implementation in November.
Smart Offers are a sure way to increase your on-site conversions. If you’re already sending email campaigns to your list, take it a step further: reward visitors who click through to your site from your emails, and reinforce your email message through Smart Offers.
Smart Offers helps create consistency between your email and website messaging, without having to make major content changes on your site. For example, if your email displays holiday promotional items for kid’s toys, you can offer 10% off the specific items that match those in your email, or free shipping with the purchase of one of those items, to visitors who have clicked through from that email campaign. You can also combine a special offer with a message that says, “Thanks for reading our email! Here’s a special offer for you.”
Mastergardening.com showed a Smart Offer to those who clicked to the website through an email that repeated the offer from that email campaign. This increased conversation rates from 2.2% to 2.34%. Their Average Order Value went from $23.95 to $87.45 for this Smart Offer through Spring Metrics.
Email campaigns are a useful way to increase conversions, but don’t stop there. Make this holiday season your most successful through Smart Offers. Find out more by downloading our Holiday Conversion Guide.