The third in a continuing series on Holiday Conversion Tips.
Don’t let first-time visitors simply walk away—make sure window shoppers move forward on the path to purchase as the holiday shopping season approaches.
Learning from and Converting First-Time Visitors
Most likely, a decent portion of traffic to your site is from first-time visitors. This portion will likely increase during the holiday season as window shoppers are searching for gifts, which is why it is the perfect time to maximize your use of Smart Offers.
Smart Offers can help you get to know your visitors better, increasing your chances of converting them into customers. And before the holiday season goes into full-gear, you can use Smart Offers to test different messages or incentives on your first time visitors.
For example, if your brand is known for competitive prices, you can use Smart Offers to test both different incentives and emotional ads on your first-time visitors. Do this before the holidays to optimize the offers and messages you use.
You can also optimize offers based on traffic source, geography, or time of day. For example, for search engine traffic, you can show offers re-iterating the key-words a first-time visitor typed in a Google search; for first-time clicks from a new email list, thank them for checking you out and offer them a reward for taking the next step. Your first-time visitors are not a uniform group, and you can use Smart Offers to segment and personalize on-site content and promotions.
Find out why a visitor is initially drawn to your site, and then communicate with them accordingly. Are they driven by price, selection, brand, value, sentiment? Finding out why a visitor first came to your site is the key to figuring out how to keep them there.
It is much more difficult to convert a first-time visitor into a buyer than a first-time buyer into a repeat buyer.The number of first-time visitors will greatly increase as the holiday season approaches, so now is the time to take advantage and hook a first-time visitor using Smart Offers.