In our last few posts we’ve touched on the topic of behavioral targeting, and how that approach to marketing & advertising is going to be the way of the future.

At Spring Metrics, we truly believe that behavioral targeting, e-commerce and social media are converging in some very exciting and dynamic ways, and our development team has been busily working on a number of ideas in this area.

The result: the first of our Smart Content modules for social media:  Smart Twitter Offers – a free tool that you can use to incentivize  your site visitors to spread the word about your online store in return for Tweeting about your offerings.

Now we could go on for several paragraphs about how great this new offering is, but we believe this video says it best:

Cool stuff, huh? This is just the beginning of what we have in store for you!

Want more? Visit http:/springmetrics.com/twitter