Do you remember the dot-com bubble? In the early days of the information super-highway, VCs and entrepreneurs alike were more concerned about the number of page views than they were about revenue.
Back then, it was all about “eyeballs.”
But as the bubble burst entrepreneurs realized that eyeballs don’t pay the rent and they had to get back to business basics. You know, generate good ole fashioned revenue.
Now with the flurry of activity in social media, we’re seeing a similar situation – metrics such as “engagement” are measured and presented as a proxy for conversions & revenue. Is engagement the new ‘eyeballs’? Are we simply repeating the same mistakes? How are you tracking conversions?
Check out our new infographic to follow the evolution of web analytics – from “hits” to “engagement” to Conversions.
Click the graphic for a larger view.