We get this question several times a month – “What should my conversion rate be?”. The answer is: “it depends!” It should be no surprise that website conversion rates vary by segment, as they typically have different types of customers, value propositions and sales cycles.
To answer the question in a more useful way, we put together an infographic that illustrates conversion rates by segment including First Time vs Repeat Visitors, top-performing websites by conversion rate, and provides a closer look at conversion rates by marketing channel.
Keep it handy for future reference & share it with your friends!
Click the graphic for a larger view.
Do you have any insight on where the data is coming from / what was the research method? Though interesting for first sight, without knowing this, data like these are not really usable in my opinion.
How are you calculating conversion? For example, in the Software category, does a conversion mean a purchase or a trial download registration?
md.
From the note below the segments, it looks like a conversion is defined as the sale of a product.
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Is there a white paper or other document that could provide a little more detail behind the numbers?
Is there a white paper or other doc that provided more detail behind these numbers. Do you get the numbers from Google?
The sources are at the bottom of the graphic. Looks like most of the data comes from Fireclick Index. Very interesting.
Tom Orr recently posted..23
Hi guys, a majority of the data was pulled from Fireclick Index (http://index.fireclick.com/). They compile the data from participating customers.