We get this question several times a month – “What should my conversion rate be?”. The answer is: “it depends!” It should be no surprise that website conversion rates vary by segment, as they typically have different types of customers, value propositions and sales cycles.
To answer the question in a more useful way, we put together an infographic that illustrates conversion rates by segment including First Time vs Repeat Visitors, top-performing websites by conversion rate, and provides a closer look at conversion rates by marketing channel.
Keep it handy for future reference & share it with your friends!
Click the graphic for a larger view.