Over the coming weeks and months we plan to dramatically increase the quantity and quality of blog posts with information relevant to our customers (small and medium-sized businesses trying to make more efficient use of the web).  Our suggestion – you should be doing the same.   The fact is that it often requires multiple visits for a customer to make a buying decision.  You probably worked hard (and spent marketing dollars) to get that first visit, so give them a reason to return to your site via content that is relevant to their business.

If you don’t currently have a blog on your site, this article “How to Pick Up the Blogging Habit” has some great suggestions on how to get started.  Also, check out “Big Business Blogging the Right Way” at TopRank for additional corporate blogging tips.   As you begin blogging, make sure to track your visitors over time and see them turn into customers.

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