With the upcoming IPO of Zuck and the gang this week, the entire world appears a-twitter about the value of social media to commerce. There were the high-profile major brand exits from Facebook stores some time ago; then of course this week GM pulled their ads. And many other stories.
Continue reading “Social Media Advertising” »
Its a story as old as humankind: specialization. As a species, we’ve been becoming increasingly specialized for about 10,000 years since the advent of agriculture, which allowed us to remain in one place for longer.
Continue reading “The Power of Audience Segmentation” »
When it comes to attracting your ideal customer you should be able create a picture in your mind as you describe them. Using images of a real life customers can prove an effective way to help everyone in your organization narrowly focus on and communicate in ways that more directly appeal to your specific ideal customer.
Continue reading “The Picture Perfect Ideal Customer” »
Social media campaigns are one of the hottest ways for companies to promote their products and services to potential customers. It is becoming the hallmark of many branding efforts. Everyone agrees that social media marketing is important.
Continue reading “Social Media Campaigns: Valuing Tweets and Likes” »
I hope everyone is having a great week – me, I spent the past couple of days working on my website to dramatically improve page load times.
Continue reading “Improve Page Load Times and Improve Conversion Rates” »
Every businessperson knows that good data makes you smarter. Well, a truer statement might be that an accurate analysis of the right data can make a company smarter, but lack of any data can be fatal.
Continue reading “5 Ways to Make the Most of Real-time Data” »
If you’re like most online merchants, you’ve got an SEO program and PPC campaigns running, maybe some banner ads and perhaps even some affiliate marketing. And you’ve been tweaking and tuning this for months, quarters, and years.
And still you’ve got a 3% conversion rate. Maybe a little higher, maybe a little lower.
Continue reading “97% of Your Marketing Budget is Wasted” »
One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understand who makes an ideal customer allows you to build your entire business, message, product, services, sales and support around attracting and serving this narrowly defined customer group. Continue reading “How to Discover Your Perfect Target Customer in 5 Steps” »
Maybe you missed the big news (4/9/2012) of the Instagram acquisition by Facebook for a billion dollars. Continue reading “Instagram Acquistion – No Revenue, No Problem” »
Everyone knows you can’t sell on Facebook and Twitter, right?
Well sure, it’s a little tough to tell your entire story in 140 characters, so that “click to buy” tweet might be met with little success and maybe even a little scorn.
Continue reading “Selling in Social With Call To Action Content” »
